Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Intent Data

How to Reach Digital Marketing Nirvana
subject lines
Blog Post

Content

Four Big Tips for Better Subject Lines
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Infographic

Sales and Marketing Alignment

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
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Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
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Webinar

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
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White Paper/E-Book

Demand Generation

Scaling B2B Demand for Authentic Connections
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Research/Analysis

Intent Data

2021 State of Intent Data
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Webinar

Demand Generation

Virtual Event: Inside the Marketing Toolbox 2022
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Webinar

Intent Data

Crawl, Walk, Run With Intent Data
measuring partner ROI
Blog Post

Partner Marketing

Expert Insights to Build and Measure Partner ROI More Effectively
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Webinar

Sales Enablement

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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 8: How to Build Mutually Beneficial Partnerships and Partner Programs
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Research/Analysis

Demand Generation

5 Ways to Accelerate Your Marketing Momentum in 2022
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White Paper/E-Book

Intent Data

How to Crawl, Walk and Run with Intent Data
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Video

Intent Data

Activity Matters: A Real-Life Enterprise Tech Buyer’s Journey
beyond_words
Blog Post

Content

Beyond Words: Why “Design-Forward” for Content Creation?
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White Paper/E-Book

Content

The Essential Qualities of Great B2B Content
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Knowledge Sharing

ABM

Strategic ABM: 8 Reasons Why ABM Is Not Just Good B2B Marketing
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Infographic

Content

Content Is King: Own the Outcomes but Share the Responsibilities
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Knowledge Sharing

Sales

8 Big Data Use Cases for Businesses and Industry Examples
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Blog Post

Partner Marketing

Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards
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Webinar

Intent Data

B2B Intent Data that Works in Real Life
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Webinar

Demand Generation

Leads vs. Buying Teams? Optimizing for More Quality Opportunities Going Forward
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Webinar

ABM

When ABM Met Conversational AI: Bringing Together Personalization and Scale
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Knowledge Sharing

Integrated Marketing

MarTech: Using Personalization to Create Marketing Moments
SalesTechSeries_Creative-Ways-to-Drive-Better-B2B-Sales!
Knowledge Sharing

Sales

SalesTech Series: Creative Ways to Drive Better B2B Sales
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Knowledge Sharing

Content

Marketing Interactions: Stop Asking B2B Buyers to Take Leaps of Faith with Content
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Infographic

Advertising

Brand Advertising: Boosting Brand Awareness through Digital Advertising Techniques
MarketingCharts_Marketers-Are-Still-Reliant-on-3rd-Party-Cookies
Knowledge Sharing

Advertising

Marketing Charts: Marketers Are Still Reliant on Third-Party Cookies
MarketingWeek_The-rise-of-personalisation-and-the-individualised-buyer-journey
Knowledge Sharing

Content

Marketing Week: The Rise of Personalization and the Individualized Buyer Journey
SearchBusinessAnalytics_Future-of-analytics-will-close-gap-between-data-decisions
Knowledge Sharing

Market Intelligence

Future of Analytics Will Close Gap Between Data, Decisions
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Blog Post

Partner Marketing

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success
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Blog Post

Sales

Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back
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White Paper/E-Book

ABM

Integrating ABM with Intent Data
HingeMarketing_Why-A-B2B-Account-Based-Marketing-Strategy-Must-Be-A-Priority
Knowledge Sharing

ABM

Hinge Marketing: Why A B2B ABM Strategy Must Be A Priority
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Webinar

Demand Generation

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 7: Measuring Alliance ROI
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Webinar

Advertising

Third-Party Cookies Will Be Gone Before You Know It. Are You Ready?
Marketing Insider Group_Why Your Marketing Needs to be Data-Driven
Knowledge Sharing

Integrated Marketing

Marketing Insider Group: Why Your Marketing Needs to be Data-Driven
Vaimo_Reimagining the B2B Buying Experience
Knowledge Sharing

Sales

Vaimo: Reimagining the B2B Buying Experience
WhatIs_The death of third-party cookies- What marketers need to know
Knowledge Sharing

Advertising

The Death of Third-Party Cookies: What Marketers Need To Know
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Knowledge Sharing

Sales

Vendor Neutral: 5 Tips for Successful Cold Calling Today
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Webinar

Demand Generation

Theory, Functionalism & the Secrets Behind 100,000 Demand Generation Campaigns
SearchBusinessAnalytics_6 essential big data best practices for businesses
Knowledge Sharing

Market Intelligence

6 Essential Big Data Best Practices for Businesses
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Webinar

Demand Generation

Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
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Knowledge Sharing

Sales and Marketing Alignment

Salesforce: How Personalized Data Helps CMOs Drive Marketing Performance
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Presentation

Market Intelligence

Adapting to and Thriving in a Shapeshifting Cybersecurity Market
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Webinar

Market Intelligence

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending
Skipio_How B2B sales teams nurture prospects to minimize ghosting
Knowledge Sharing

Sales and Marketing Alignment

Skipio: How B2B Sales Teams Nurture Prospects To Minimize Ghosting
SearchCustomerExperience_7 benefits of a personalized marketing content strategy
Knowledge Sharing

Sales and Marketing Alignment

7 Benefits of a Personalized Marketing Content Strategy
MarTech Series_Does-Your-Content-Marketing-Strategy-Need-to-be-More-Data-Driven_
Knowledge Sharing

Sales and Marketing Alignment

MarTech Series: Does Your Content Marketing Strategy Need to be More Data-Driven?
The Drum_The-customer-experience-bar-has-risen-so-too-must-your-digital-experience
Knowledge Sharing

Sales and Marketing Alignment

The Drum: The Customer Experience Bar Has Risen, So Too Must Your Digital Experience
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Knowledge Sharing

Sales and Marketing Alignment

Forrester: Your Buyer Is A Group, Not A Person. What Are You Doing About It?
MarTech Series_Why-do-you-Need-Better-Buyer-Intent-Data-to-Drive-your-Marketing-Strategies
Knowledge Sharing

Intent Data

MarTech Series: Why Do You Need Better Buyer Intent Data To Drive Your Marketing Strategies?
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Infographic

Sales

4 Ways to Help Your SDRs Using Intent Data
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Knowledge Sharing

Intent Data

Forrester: What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales
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Knowledge Sharing

Sales

Force Management: How to Get Higher in Your Prospect’s Organization
partner ,marketing program
Blog Post

Partner Marketing

6 Practical Partner Marketing Tips from the Enterprise Strategy Group
B2B-Marketers-Must-Take-Personalization-Further-Than-Their-B2C-Peer-Resource
Knowledge Sharing

Sales and Marketing Alignment

Ad Exchanger: B2B Marketers Must Take Personalization Further Than Their B2C Peers
buyer expectations
Blog Post

Sales

Want to Close More Deals? Don’t Just Deliver What Buyers Need, Deliver What They Expect – Here’s How.
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