Context and Quality
Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

John Steinert CMO

Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]

digital display advertising
Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

Adam Davis Sr. Director, Brand Solutions

When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers […]

cookies
Preparing for a Cookieless Future – an EMEA Perspective

Byrony Seifert SVP, Product Operations

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re […]

black_boxes_1
Beware of Black Boxes. Look for Actionable Outputs.

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]

3rd party cookies
How to Thrive in a Cookieless World

Sharon Palermo Product Marketing Manager, Brand Solutions

It’s 2022. You’ve created compelling display ads for a valuable product, but you’re struggling to reach the audience that needs it. You can’t identify potential buyers in a sea of […]

digital advertising
Why I’m Staying the Course on our Digital Advertising Program

John Steinert CMO

We’re now at almost a month of really being into this thing, so I’m focused intently on 2nd Qtr. forecast and re-assessing the annual plan at the same time.  In […]

3rd party cookies
The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?

Kyle Donley Product Marketing Manager

You’ve probably heard the news: Google is killing third-party cookies. This announcement, combined with regulations like GDPR and CCPA, has ushered in a transformational moment for the ad tech space. […]

AI
AI’s B2B Data Problem

Michael Box Content Creator

There is no doubt that Artificial Intelligence (AI) is an incredibly powerful tool for B2C marketers. With very large target audiences and endless supplies of consumer data, Artificial Intelligence is […]

b2b digital advertising
Thinking Fast and Slow: The Psychology that Fuels B2B Digital Advertising

Michael Box Content Creator

We’re not as rational as we think we are. B2C marketers have long understood this—desire sells, whereas a list of product features doesn’t. And the fact is that despite all […]

branded content marketing
Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

Kristin Prosowski Senior Director, Custom Solutions

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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