4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Partner marketers

In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future […]

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Partner Marketers

During BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford (VP, Strategic Alliances & Partner Marketing at TechTarget) hosted a panel discussion entitled Guiding the IT Buying Journey: Strategies for Partner […]

3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Partner Marketing Budget

As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting […]

3 Critical Elements of a Successful Partner Marketing Plan

partner marketing plan

As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]

The Art & Science of Building Messaging

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This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

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Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.

The Golden Rules of Partner Marketing

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This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]

Partner Success: Blending Strategy, Innovation & Marketing

partner marketing strategy

There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do […]

The Art and Power of Marketing With and Through Partners

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In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]

A Foundation for Better Alliance and Channel Partnerships

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Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]

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