Blog Post

Marketing and Sales Alignment for Grown-Ups

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

Blog Post

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even [...]

Press Release

TechTarget Appoints New VP of AI Strategy to Further Accelerate AI Value Delivery for End Users and Customers

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it has appointed Paul Healey as new VP of AI Strategy. Healey, a [...]

Solution

Partner Marketing

Challenge: Partner Marketers are under pressure to drive growth and demonstrate ROI in an increasingly complex ecosystem. Your one-stop shop for Partner Marketing success TechTarget understands the unique needs of [...]

Press Release

TechTarget Names Rebecca Kitchens President and Steve Niemiec Chief Operating Officer & Chief Revenue Officer

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has promoted Rebecca Kitchens from Executive Vice President & Publisher to President [...]

Resource

A Practical Guide to Implementing Account-Based Marketing

Not convinced ABM is worth it? Think again. In a survey of TechTarget customers, 84% said they are actively planning or executing an ABM strategy. Read this e-book to learn: [...]

Resource

Growing as a Challenger Brand in a Hot Security Market

Part of what innovative teams have been working on and maybe the rise of ABM has helped drive is a much closer alignment between sales and marketing on which accounts to go after, which people in them, when and how. And when the teams intersect like this, ideally, the tech should too. In this panel session, John Steinert, CMO of TechTarget talks with Shelley Hofman and Kimberly Foster, Senior Managers of Demand Generation at Orca Security to discuss how they are using audience education, prospect-level intent data and more to better fuel their pipeline, both strategically, tactically and operationally – doing better things and doing them better by connecting the dots across people, process and technology.

Blog Post

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than [...]
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