Kurtis Kendall, Author at TechTarget

Kurtis Kendall

Senior Copywriting Strategist

November 1, 2023

Selecting the Right Lead Gen Content Mix Across the Buying Cycle

Kurtis Kendall Senior Copywriting Strategist

In lead gen, what types of content resonate the most with your audience? Is it white papers? Webinars? Analyst reports from Enterprise Strategy Group or Gartner? The answer isn’t one […]

October 30, 2023

The Importance of Selecting High-Quality Content for Lead Gen Campaigns

Kurtis Kendall Senior Copywriting Strategist

One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You […]