Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Demand Generation

2024 Media Consumption Survey Highlights
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Infographic

Demand Generation

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!
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Webinars/Events

Demand Generation

How Infinidat Drove Pipeline Through Third-Party Validation
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White Paper/E-Book

Demand Generation

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers
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White Paper/E-Book

Intent Data

A Better Toolkit for Finding and Converting More Real Leads
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Webinars/Events

Demand Generation

Mapping B2B Content to Each Stage of the New Sales Funnel
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Video

Content

BrightTALK: Much More Than a Webinar Platform 
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Infographic

Demand Generation

3 Data-Driven Tips to Get Buyers to Love Your Emails
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Research/Analysis

Content

The Future Of B2B Content​
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White Paper/E-Book

Demand Generation

Get Off the MQL Hamster Wheel. Get On with Winning Deals.
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Research/Analysis

Demand Generation

Reaching Beyond the Lead: Revenue Development Teams Must Make the Shift to Buying Groups
Blog Post

Demand Generation

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”
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Product Sheet

Demand Generation

Priority Engine™ + Lead Generation
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White Paper/E-Book

Demand Generation

Cultivate a PMM Capability that Helps Optimize Your Entire GTM
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Webinar

Demand Generation

The MQL is Dead: Why and How to Focus on Buying Groups
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Webinar

Content

Marketing Fails and Fixes: Content for Lead Generation
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Webinar

Content

Fuel Your GTM with Credible, Data-Driven Content
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Webinar

Content

Webinar: How to Create Authentic B2B Webinar Content
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White Paper/E-Book

Demand Generation

Using Intent Data for Effective Persona Development in ABM
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
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White Paper/E-Book

APAC

APAC Lead Engagement: Best Practices to Maximize Conversion E-book
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Video

APAC

Lead Engagement Best Practices to Maximize Conversion
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Webinar

APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close
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White Paper/E-Book

Intent Data

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Webinar

Demand Generation

Billion Dollar Blindness
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White Paper/E-Book

Demand Generation

What Human Behavior Can Teach Us About Effective B2B Marketing
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Webinar

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
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Webinar

Demand Generation

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey
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Video

Content

Driving Conversation Through Automation & Nurture Strategies Video
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Infographic

Demand Generation

Demand Generation Game for the Win: Fitting Marketing Pieces Together
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White Paper/E-Book

Content

Driving Conversation Through Automation & Nurture Strategies E-book
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White Paper/E-Book

Demand Generation

Could BANT Be Killing Your Business?
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Webinar

Intent Data

Reach. Intent. Content. Demand. September 27-29, 2022
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Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
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White Paper/E-Book

Demand Generation

Email Nurture Revival
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Product Sheet

Demand Generation

Further Your Influence and Create Demand for Your Solutions with TechTarget Lead Generation
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Webinar

Intent Data

Beyond Activity: How Quality Interactions Can Significantly Improve Yield
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
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Blog Post

Intent Data

Beware of Black Boxes. Look for Actionable Outputs.
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Webinar

Marketing

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls
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Video

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
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Webinar

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
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Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
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White Paper/E-Book

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
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White Paper/E-Book

Demand Generation

Flip the Switch on Virtual Events
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Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
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White Paper/E-Book

Content

A 3-Step Guide to Creating Authentic B2B Webinar Content
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White Paper/E-Book

Demand Generation

Align Sales and Marketing With Better Lead Scoring
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White Paper/E-Book

Demand Generation

Measurement, KPIs & the Role of Awareness
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White Paper/E-Book

Demand Generation

Achieve Internal Alignment with a Marketing Activity Taxonomy
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White Paper/E-Book

Demand Generation

Build a Demand Gen Engine for Buying Committees
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White Paper/E-Book

Demand Generation

Organizational Alignment: Accelerating Your Sales Pipeline
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White Paper/E-Book

Demand Generation

7 Essential Metrics for Account-Based Marketing
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Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
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Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
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White Paper/E-Book

ABM

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing
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Webinar

ABM

Capitalizing on ABM Engagement: Measure Right, then Optimize
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White Paper/E-Book

Demand Generation

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales
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White Paper/E-Book

Demand Generation

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
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Blog Post

Demand Generation

Keeping Up with Evolving B2B Demand Gen Thinking and Practice
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