Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Partner marketers
Blog Post

Partner Marketing

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook
Partner Marketers
Blog Post

Partner Marketing

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers
Partner Marketing Budget
Blog Post

Partner Marketing

3 Steps to Make the Most of Your Partner Marketing Budget in 2024
Guiding-the-IT-Buying-Journey–Strategies-for-Partner-Marketing
Webinar

Partner Marketing

Guiding the IT Buying Journey: Strategies for Partner Marketing
Developing-and-Activating-Your-Content-Strategy-With-and-Through-Partners
Webinar

Partner Marketing

Developing and Activating Your Content Strategy With and Through Partners
TTGT_Partner_Marketing_Services_Brief_Resource
Product Sheet

Partner Marketing

Drive Growth and Maximize ROI as You Go to Market With, Through, and To Partners
Generative-AI-Opportunities-and-Implications-for-Partner-Marketing-Res
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 14: The Intersection of Product, Field and Partner Marketing
partner marketing plan
Blog Post

Partner Marketing

3 Critical Elements of a Successful Partner Marketing Plan
Oracle-Eric-Pan-Resources-Tile-r2
Blog Post

Partner Marketing

The Art & Science of Building Messaging
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem
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Video

Partner Marketing

How Partner Marketing Executives Explore Strategic Partnerships
HPE-Joseph-George-Resources-Tile-r3
Blog Post

Partner Marketing

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances
Commvault-Kristin-Heisner-Resources-Tile-r2
Blog Post

Partner Marketing

The Golden Rules of Partner Marketing
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Webinar

Partner Marketing

Partner Marketing Visionaries™ Summit
PMV-Marketing-Partners-Res
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
Partner-Marketing-Visionaries–Rising-Above-in-a-Competitive-Landscape-Resource-Tile_v1
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape
PMV-Driving Success-Res
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
partner marketing strategy
Blog Post

Partner Marketing

Partner Success: Blending Strategy, Innovation & Marketing
PMV-Partner Intersection-Button-Res
Webinar

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
enterprise technology spending
Blog Post

Partner Marketing

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems
market_through_with_partners
Blog Post

Partner Marketing

The Art and Power of Marketing With and Through Partners
Better_Channel_and_Alliance_Partnerships
Blog Post

Partner Marketing

A Foundation for Better Alliance and Channel Partnerships
measuring partner ROI
Blog Post

Partner Marketing

Expert Insights to Build and Measure Partner ROI More Effectively
How-Build-Beneficial-Partnerships_Resource-Tile_v1
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 8: How to Build Mutually Beneficial Partnerships and Partner Programs
Mountain-SearchITChannel-Top-Projects-2021-Resource-Card
Blog Post

Partner Marketing

Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards
PMV blog image
Blog Post

Partner Marketing

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 7: Measuring Alliance ROI
partner ,marketing program
Blog Post

Partner Marketing

6 Practical Partner Marketing Tips from the Enterprise Strategy Group
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 6: Three Essential Elements of Partner GTM Success
partner marketing impact
Blog Post

Partner Marketing

3 Ways to Build Partner Marketing Impact
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 5: Habits and Toolkits of Future-Ready Marketers
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 4: A Roadmap for Growing Partner Commitment & Pipeline
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 3: The Digital Marketing Programs That Drive Impact
partner marketing ecosystem
Blog Post

Partner Marketing

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem
partner marketing
Blog Post

Partner Marketing

Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 2: Nine Critical Insights for Partner Marketing in 2021
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 1: A New Era for Alliances
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