Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

TTGT_First-to-the-Future-What-Lifecycle-Revenue-Marketing-Means-for-Demand-RESOURCE.jpg
White Paper/E-Book

Demand Generation

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers
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White Paper/E-Book

Intent Data

Sparking ABM with the Right Data and Insights
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Webinars/Events

ABM

Essential Metrics For Successful ABM
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White Paper/E-Book

ABM

Netting Deeper ABM Engagement with Webinars
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White Paper/E-Book

ABM

A Better Way to Bring Buying Teams Together: How to Use High-Value Offers
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Research/Analysis

ABM

Measuring the Impact of Account-Based Marketing
Accelerate ABM with Priority Engine PE July 2023
Video

ABM

Accelerate ABM with Priority Engine™
TTGT_HGInsights-Targets-to-Triumphs-RESOURCE
Webinar

ABM

From Targets to Triumph: Key Strategies for Activating Your ABM Campaign
Context and Quality
Blog Post

Intent Data

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost
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Webinar

Intent Data

Real Impact from Intent Data in 2023
ABM outcomes
Blog Post

ABM

3 Ways to Use Intent Data to Improve ABM Outcomes
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Webinars/Events

ABM

Focus Summit: ABM Power Tactics
Multi-threading
Blog Post

Sales

Multi-Threading: Successfully Bring Buying Teams Together
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White Paper/E-Book

ABM

Building an ABM Program That Actually Works
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Video

Intent Data

Video: How Intent Data Uncovers Real Opportunities
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White Paper/E-Book

ABM

Three Essential Ways to Use Intent Data for More ABM Revenue
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White Paper/E-Book

Demand Generation

Using Intent Data for Effective Persona Development in ABM
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White Paper/E-Book

Intent Data

Three Ways Personas Can Improve ABM Performance
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Product Sheet

ABM

The Critical Foundation for ABM Success
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White Paper/E-Book

ABM

A Practical Guide to Implementing Account-Based Marketing
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Webinar

ABM

Using High Value Offers For ABM Opportunity Creation
Marketing-Fails-and-Fixes-Unpacking-Account-Based-Marketing-Resource-Play
Webinar

ABM

Marketing Fails and Fixes: Unpacking Account-Based Marketing
Billion-Dollar-Blindness-WEBINAR-Resource-Image-PLAY
Webinar

Demand Generation

Billion Dollar Blindness
TTGT_Decoding ABM_E-Book_Resource_Icon
White Paper/E-Book

ABM

Decoding ABM: Simple Data-Driven Strategies for Successful ABM
Awareness-Bad-Funnel-Video-Resource-Tile_v1
Video

Intent Data

Life is Full of Bad Funnels. Your Business Shouldn’t Be.
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White Paper/E-Book

ABM

Focusing on the 3 Ps for ABM Revenue at Scale
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Webinar

ABM

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
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Webinar

Intent Data

Beyond Activity: How Quality Interactions Can Significantly Improve Yield
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Blog Post

Intent Data

Beware of Black Boxes. Look for Actionable Outputs.
ABM-That-Works-4-Resource-PLAY
Webinar

ABM

Sustaining ABM Success: Balancing Scale and Customization
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Blog Post

Intent Data

Anonymous Still Means Anonymous – Sales Needs More
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Case Study

ABM

Verizon ABM with Intent: Frontline Success at Scale
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Research/Analysis

ABM

SPARK Matrix™ for Account-Based Marketing Platforms, 2023
Awareness-Megaphone-Video-Resource-Tile
Video

ABM

Turning Funnels into Megaphones
Intent data for sales
Blog Post

Intent Data

Making Sense of Intent Data for Sales and Marketing Pros
ABM_3-Paths-Res
White Paper/E-Book

ABM

ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape
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White Paper/E-Book

Intent Data

A Short, Complete Guide to Intent Data for Sales and Marketing
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White Paper/E-Book

ABM

Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
TTGT_Part_5_Building for the Buying Committee
White Paper/E-Book

Demand Generation

Build a Demand Gen Engine for Buying Committees
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White Paper/E-Book

Demand Generation

7 Essential Metrics for Account-Based Marketing
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Webinar

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
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White Paper/E-Book

ABM

Adapting to the Speed of Change: Six Strategic Habits to Adopt in Your Sales and Marketing Planning
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White Paper/E-Book

ABM

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing
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Webinar

ABM

Capitalizing on ABM Engagement: Measure Right, then Optimize
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White Paper/E-Book

Demand Generation

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales
Cornerstone-Ebook-MQLs-Wont-Cut-It-Resource-Tile
Presentation

ABM

Because Your MQLs Just Won’t Cut It
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White Paper/E-Book

ABM

A Short End-to-End Guide to ABM Engagement
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Blog Post

Content

APAC Perspectives on Regional Content Development
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Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Infographic

ABM

ABM High-Value Offers: Bridging the Engagement Gap for Sales
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Infographic

ABM

Creating More ABM Opportunities Using Webinars
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White Paper/E-Book

ABM

3 Reasons Your ABM Program Could End in Disaster
HGInsights
White Paper/E-Book

ABM

3 Data-Based Ways to Improve ABM Now
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