Tech Sales

Prioritize outreach

Sellers waste way too much time contacting the wrong people at the wrong accounts. They simply don’t have the right information on exactly where to focus right now.

Priority Engine™ automatically finds and prioritizes the accounts and prospects that are actually in-market for your solutions. It ranks them for you in order of their propensity to buy.

Reach the right prospects

It’s super inefficient to target contacts based only on their role or title. You waste precious selling time calling people who don’t have a current need—and you can easily miss the accounts that do.

TechTarget takes the guesswork out of outbound prospecting. While cold contact providers can only provide you with a list of personas to try, TechTarget’s Priority Engine automatically identifies active prospects: real people displaying real purchase behaviors in your specific technology category.

Improve response rates

Timing can make or break your outbound effectiveness. Research proves you’re 5X more likely to get a response* if your prospects are currently evaluating solutions in your category.

Priority Engine connects you with active buyers: real people who are currently researching in your tech category. It tells you exactly what they’re interested in, so reps can easily personalize their outreach and break through.

* TechTarget calling test of 2,061 users across 4,880 calls, March 2023

Access live projects

Too much discovery eats up precious call time you could be using to position value and get the meeting.

TechTarget’s demand researchers do a lot of the upfront qualification work for you. Before you call, our Confirmed Projects™ provide the critical live project details we’ve already verified: the name of the person who shared them with us, what’s driving the purchase, suggested messaging and much more.

Generate meetings & opportunities

Initial calls are won in the first 30 seconds. If your reps can’t quickly speak to the needs of the buyer, they won’t get the meeting. In fact, opportunities initiated by TechTarget usage closed 35% faster than those notinfluenced by TechTarget.

Priority Engine arms sellers with rich insights into buyer interests, the vendors they’re considering and the products they have installed. Reps can use these insights to drive pipeline faster by having more effective conversations and more compelling meetings.