The Modern Demand Gen Engine: Everything You Need to Know to Succeed

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Everything we know about demand generation is changing — at least, that’s how it feels some days!

The channels are shifting significantly, so it’s more important than ever to get the fundamentals solid.

In this e-book, you’ll learn how to build a modern demand gen strategy that scales with your business to accelerate pipeline and increase win rates in today’s complex environment by:

  • Documenting your ideal customer profile (ICP) and mapping content to the buyer’s journey
  • Auditing and measuring your demand generation success with the right KPIs
  • Establishing organizational alignment and navigating complex buying committees
  • Improving lead scoring accuracy with the right action triggers
  • Leveraging digital advertising and other awareness tools to aid demand gen
  • Selecting the right partners to reduce constraints and accelerate progress
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