Strategy & GTM Expertise

Quality data. Expert analysis. practical insights.

The most successful companies use a detailed understanding of market opportunities and customer needs to evolve their go-to-market strategies and out-maneuver competition.

To get (and stay) there, they rely on quality data, expert analysis and actionable insights about their markets, their buyers and their business. They leverage these resources to inform:

• Product development
• Buyer personas
• Positioning and messaging
• Targeting and brand-category elevation
• Content creation and delivery
• Multiple enablement needs within sales and partners

Tech market research and buyer data analysis should provide prescriptive, actionable guidance

Ongoing insights from the GTM experts at TechTarget and Enterprise Strategy Group™, TechTarget’s integrated strategy, research, advisory and validation division, help tech vendors develop better strategies for winning against competitors, clearly articulating how their solution will solve buyers’ problems, improving tactical execution and delivering better business outcomes.

For more than two decades, TechTarget editorial content has been delivering the information enterprise tech buyers need to make smarter purchase decisions. This gives us a uniquely precise view into buyers’ digital research activity and specifics regarding their buy-cycle content consumption. We know which people and teams are involved in a buyer’s journey and the content that engages them.