MarTech Implementation
Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Kamile Vilkelyte Marketing Manager

Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even […]

Intent data adoption
Four Secrets to Harness the Power of Intent Data

James Landry Marketing Program Manager

Many B2B organizations are beginning to harness the power of intent data to optimize their go-to-market strategy and reach buying teams in ways they have never been able to before. […]

Partner marketers
4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Anita Covelli Director of Partner Marketing

In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future […]

Partner Marketers
Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Anita Covelli Director of Partner Marketing

During BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford (VP, Strategic Alliances & Partner Marketing at TechTarget) hosted a panel discussion entitled Guiding the IT Buying Journey: Strategies for Partner […]

high-quality content
Factors to Consider when Selecting Lead Gen Campaign Content

Shalen Lowell Senior Content Marketing Manager

According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a […]

lead gen content
How to Align Lead Gen Content and Messaging to Target Personas

Shalen Lowell Senior Content Marketing Manager

Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs […]

Partner Marketing Budget
3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Anita Covelli Director of Partner Marketing

As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting […]

Lead gen content mix
Selecting the Right Lead Gen Content Mix Across the Buying Cycle

Kurtis Kendall Senior Copywriting Strategist

In lead gen, what types of content resonate the most with your audience? Is it white papers? Webinars? Analyst reports from Enterprise Strategy Group or Gartner? The answer isn’t one […]

Content for lead gen
The Importance of Selecting High-Quality Content for Lead Gen Campaigns

Kurtis Kendall Senior Copywriting Strategist

One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You […]

Email CTAs
Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 

Annie Coyne Marketing Associate Copywriter

In part one of this series, we delved into strategies for creating effective subject lines. Now, let’s discuss how to tie your message together with a compelling and persuasive call […]


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