Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement

Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. When thoughtfully implemented as a series, webinars can effectively support strategic ABM objectives. So, how do you get there?

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Bessemer_Venture_Partners_Res
Webinar

Market Intelligence

Tech Investors and Operators: Bessemer Venture Partners
whymostpublisherscantdeliverprecisionintentdata
Blog Post

Intent Data

Why Most Publishers Can’t Deliver Precise Intent Data
A-Roadmap-to-Authentic-B2B-Webinar-Button-Res
Webinar

Content

Webinar: How to Create Authentic B2B Webinar Content
Three-Essential-Ways-to-Use-Intent-Data-for-More-ABM-Revenue-Resource
White Paper/E-Book

ABM

Three Essential Ways to Use Intent Data for More ABM Revenue
MarTech-4-Resource-Image
White Paper/E-Book

Demand Generation

Using Intent Data for Effective Persona Development in ABM
Forrester-Who-You-Gonna-Call-Resource-Tile-r1
Presentation

Intent Data

Use Intent Data to Maximize Demand Capture Across the Revenue Lifecycle
MarTech-3-E-Book-Resource
White Paper/E-Book

Intent Data

Three Ways Personas Can Improve ABM Performance
BrightTALK_Intent-Summit-2023_Resource Tile
Webinar

Intent Data

Intent: Competing with Better Data
Demand-Gen-Report-State-of-Intent-Signal-Data-Res
Research/Analysis

Intent Data

2022 State of Intent/Signal Data
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Product Sheet

ABM

The Critical Foundation for ABM Success
ESG-Doug-Cahill-Video-Resource-Tile
Video

Market Intelligence

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
digital display advertising
Blog Post

Advertising

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy
TTGT_Practical_Guide_Implementing_ABM_Ebook_Resource_Icon-384×320
White Paper/E-Book

ABM

A Practical Guide to Implementing Account-Based Marketing
PMV-Marketing-Partners-Res
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
Media-Consumption-Vendor-Study-Resources-Tile
White Paper/E-Book

Market Intelligence

2022-2023 Media Consumption and Vendor Engagement Study
Healthcare Tech Buyers
Blog Post

Intent Data

How to Find and Influence More Healthcare Tech Buyers
TTGT_Using_Data_to_Take_the_Guesswork_Out_of_Content_Planning-Resource-Tile
Infographic

Content

Using Data to Take the Guesswork Out of Content Planning
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Case Study

Case Studies

How the VMware Tanzu® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine™
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White Paper/E-Book

Marketing

Two Key Areas for Maximizing Marketing Impact Across the GTM
Rules-of-Engagement-4-Resource_v2
White Paper/E-Book

APAC

APAC Lead Engagement: Best Practices to Maximize Conversion E-book
Using_High_Value_Offers_Webinar_Res
Webinar

ABM

Using High Value Offers For ABM Opportunity Creation
business preparation
Blog Post

Market Intelligence

Current Experiences and Preparing Your Business for What’s Next
Rules-of-Engagement-4-Resource_v1
Video

APAC

Lead Engagement Best Practices to Maximize Conversion
Rules-of-Engagement-6-Resource-Tile-1
Webinar

APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close
Marketing-Fails-and-Fixes-Unpacking-Account-Based-Marketing-Resource-Play
Webinar

ABM

Marketing Fails and Fixes: Unpacking Account-Based Marketing
customer acquisition
Blog Post

Intent Data

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA
Dead-End-Demand-Hero-1
White Paper/E-Book

Intent Data

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
Reach-Webinar-Video-Series-Resource-Tile_R2
Video

EMEA

The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?
brighttalk-align-resource-tile
Webinar

Sales and Marketing Alignment

Align: Optimize GTM Performance
HQL-CP-1Pager-Resource-Icons-384×320
Product Sheet

Intent Data

Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
Billion-Dollar-Blindness-WEBINAR-Resource-Image-PLAY
Webinar

Demand Generation

Billion Dollar Blindness
TTGT_Decoding ABM_E-Book_Resource_Icon
White Paper/E-Book

ABM

Decoding ABM: Simple Data-Driven Strategies for Successful ABM
Partner-Marketing-Visionaries–Rising-Above-in-a-Competitive-Landscape-Resource-Tile_v1
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape
BT_human-behavior-ebook.png
White Paper/E-Book

Demand Generation

What Human Behavior Can Teach Us About Effective B2B Marketing
EvolvingPersonas-Webinar-Resource
Webinar

Intent Data

Evolving Persona Thinking to Win More Business (…It’s all in the details)
Tethering-Together-Brand-Buyer-Resource-Tile
White Paper/E-Book

Advertising

Tethering Brand and Buyer: Differentiating Your Brand in an Evolving B2B Environment
Awareness-Bad-Funnel-Video-Resource-Tile_v1
Video

Intent Data

Life is Full of Bad Funnels. Your Business Shouldn’t Be.
Worldwide-ROI-Summit-APAC-Res
Webinar

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
Rules-of-Engagement-5-Resource-Play
Webinar

Demand Generation

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey
8×8-Resources-Tile_v2
Case Study

Case Studies

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline
BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v2
Video

Content

Driving Conversation Through Automation & Nurture Strategies Video
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Infographic

Content

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment
WCS-secret
Webinar

Channel

It’s a Secret … MDF Programs Can Really Work!
Forrester-Who-You-Gonna-Call-Resource-Tile
Webinar

Intent Data

Maximize Revenue Opportunity with Contact-Level Intent Data
Like-Tetris-Demand-Generation_Res
Infographic

Demand Generation

Demand Generation Game for the Win: Fitting Marketing Pieces Together
BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v1
White Paper/E-Book

Content

Driving Conversation Through Automation & Nurture Strategies E-book
Forrester-Intro-to-B2B-Brief-Resource-Tile
Research/Analysis

Intent Data

An Introduction to B2B Intent Data
TTGT-Is-BANT-Killing-Your-Business-Resource_Icon
White Paper/E-Book

Demand Generation

Could BANT Be Killing Your Business?
EvolvingPersonas-Webinar-Resource-Pinned
White Paper/E-Book

Intent Data

Evolving Persona Thinking to Win More Business
3Ps_Resource_icon
White Paper/E-Book

ABM

Focusing on the 3 Ps for ABM Revenue at Scale
hushly-webinar-preview
Webinar

ABM

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana
BrightTALK-Resource-Reach-Card
Webinar

Intent Data

Reach. Intent. Content. Demand. September 27-29, 2022
Targeted-Display-Ads-Collateral-Resource-Tile
Product Sheet

Advertising

Accelerate IT Buyer Demand with TechTarget’s Targeted Display Ads
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
EMEA-Nurture-Revival-Ebook-Resource
White Paper/E-Book

Demand Generation

Email Nurture Revival
Lead-Gen-2-Pager-Resource-Tile
Product Sheet

Demand Generation

Further Your Influence and Create Demand for Your Solutions with TechTarget Lead Generation
english_major_sales
Blog Post

Sales

Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.
cookies
Blog Post

Advertising

Preparing for a Cookieless Future – an EMEA Perspective
Moving-Beyond_Forrester-Webinar_Resource-icon-r1
Webinar

Intent Data

Beyond Activity: How Quality Interactions Can Significantly Improve Yield
You-versus-Your-Buyer-Video-Resource-Tile
Video

Content

You vs. Your Buyer: How to Create Customer-Centric Messaging
Contact Sales
Contact Sales
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