Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement

Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. When thoughtfully implemented as a series, webinars can effectively support strategic ABM objectives. So, how do you get there?

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PMV-Driving Success-Res
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
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Blog Post

Intent Data

Beware of Black Boxes. Look for Actionable Outputs.
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Webinar

Marketing

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls
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Webinar

Channel

Winning Channel Strategies: Aligning Partner Programs & Strategies for Hybrid/Multi-Cloud Success
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White Paper/E-Book

Content

7 Strategies for Creating Tech Marketing Content that Delivers Results
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Webinar

ABM

Sustaining ABM Success: Balancing Scale and Customization
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Blog Post

Intent Data

Anonymous Still Means Anonymous – Sales Needs More
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Case Study

ABM

Verizon ABM with Intent: Frontline Success at Scale
partner marketing strategy
Blog Post

Partner Marketing

Partner Success: Blending Strategy, Innovation & Marketing
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Video

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
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White Paper/E-Book

Intent Data

Intent Data, Big Picture: What Really Matters and Why?
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Webinar

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
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Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
Martech salestech intersect
Blog Post

Sales and Marketing Alignment

MarTech & SalesTech: Opportunities at the Intersections
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Webinar

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
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Research/Analysis

ABM

SPARK Matrix™ for Account-Based Marketing Platforms, 2023
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Video

ABM

Turning Funnels into Megaphones
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White Paper/E-Book

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
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White Paper/E-Book

Content

How to Maximize Content Creation to Drive Prospect Engagement
Intent data for sales
Blog Post

Intent Data

Making Sense of Intent Data for Sales and Marketing Pros
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White Paper/E-Book

ABM

ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape
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Webinar

Intent Data

Accelerating Strategic Account Revenue with Intent Data
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White Paper/E-Book

Intent Data

A Short, Complete Guide to Intent Data for Sales and Marketing
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White Paper/E-Book

Sales

Inside Sales: It’s Time to Bury Your Cold Contact List
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White Paper/E-Book

Sales

Light at the End of the Funnel
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Case Study

Sales and Marketing Alignment

Pipeline Acceleration at the Marketing + Sales Development Intersection
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Case Study

Intent Data

Growing as a Challenger Brand in a Hot Security Market
conversation engine
Blog Post

Content

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective
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White Paper/E-Book

Demand Generation

Flip the Switch on Virtual Events
EMEA content marketing strategies
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)
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Webinar

Intent Data

Empowering Sales Through Intent Data
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White Paper/E-Book

ABM

Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
AI vs. purchase intent
Blog Post

Intent Data

Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data
EMEA content marketing
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)
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Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
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White Paper/E-Book

Content

A 3-Step Guide to Creating Authentic B2B Webinar Content
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White Paper/E-Book

Demand Generation

Align Sales and Marketing With Better Lead Scoring
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White Paper/E-Book

Demand Generation

Measurement, KPIs & the Role of Awareness
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White Paper/E-Book

Demand Generation

Achieve Internal Alignment with a Marketing Activity Taxonomy
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White Paper/E-Book

Content

Co-Presenting Webinars
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White Paper/E-Book

Content

What Is Great Content for Buyers and Why’s It So Hard?
TTGT_Part_5_Building for the Buying Committee
White Paper/E-Book

Demand Generation

Build a Demand Gen Engine for Buying Committees
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White Paper/E-Book

Demand Generation

Organizational Alignment: Accelerating Your Sales Pipeline
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White Paper/E-Book

Demand Generation

7 Essential Metrics for Account-Based Marketing
Authentic-Connections
White Paper/E-Book

Content

Three Steps to Authentic Connections in B2B ebook
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White Paper/E-Book

Content

Pre-Webinar Checklist
Real Purchase Intent Data
Blog Post

Intent Data

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent
enterprise technology spending
Blog Post

Partner Marketing

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems
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Infographic

Advertising

Guarantee the Success of Your Display Campaigns
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Webinar

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
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White Paper/E-Book

ABM

Adapting to the Speed of Change: Six Strategic Habits to Adopt in Your Sales and Marketing Planning
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Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
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Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
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White Paper/E-Book

ABM

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing
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Webinar

ABM

Capitalizing on ABM Engagement: Measure Right, then Optimize
Contact Sales
Contact Sales
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