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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement

Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. When thoughtfully implemented as a series, webinars can effectively support strategic ABM objectives. So, how do you get there?

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White Paper/E-Book

Demand Generation

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales
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Blog Post

Partner Marketing

The Art and Power of Marketing With and Through Partners
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Presentation

ABM

Because Your MQLs Just Won’t Cut It
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White Paper/E-Book

ABM

A Short End-to-End Guide to ABM Engagement
TTGT-Talkdesk_How-to-Build-Modern-Engine-Resource-Tile
White Paper/E-Book

Demand Generation

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
demand generation strategies
Blog Post

Demand Generation

Keeping Up with Evolving B2B Demand Gen Thinking and Practice
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Blog Post

Content

APAC Perspectives on Regional Content Development
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Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Webinar

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
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Infographic

ABM

ABM High-Value Offers: Bridging the Engagement Gap for Sales
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Webinar

Marketing

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
Tenbound_Webinar-Presentation-Recap_Resource-icon
White Paper/E-Book

Sales

Frightening Realities: Improve SDR Impact
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White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
Build-a-Better-Webinar
White Paper/E-Book

Demand Generation

Build a Better Webinar
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White Paper/E-Book

Demand Generation

Audit Your Demand Gen Success: Set the Stage For Performance Push
TTGT_Part_2_Map Content to the Buyers Journey-Res
White Paper/E-Book

Demand Generation

Content Mapping: Delivering the Right Message at the Right Time
TTGT_1_Document_Your_Ideal_Customer_Profile_Res
White Paper/E-Book

Demand Generation

Ideal Customer Profile (ICP): Foundation of an Effective Demand Generation Strategy
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Infographic

Intent Data

Is Bad Outreach Killing Your Business?
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White Paper/E-Book

Demand Generation

Building Basic Email Nurturing Skills
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Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
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Video

Sales and Marketing Alignment

Aligning Sales and Marketing: Practical Advice from a Sales Leader
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Webinar

Channel

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
CEO Mike Cotoia
Video

Intent Data

Interview with CEO Mike Cotoia: Building Better Solutions for Our Customers
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White Paper/E-Book

Intent Data

Making Sense of B2B Purchase Intent Data and Putting It to Use
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Video

Content

Marketing’s Role in Digital Sales Content
intent data
Blog Post

Intent Data

A Practitioner’s Brief on Intent Data
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Infographic

ABM

Creating More ABM Opportunities Using Webinars
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Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
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White Paper/E-Book

ABM

3 Reasons Your ABM Program Could End in Disaster
HGInsights
White Paper/E-Book

ABM

3 Data-Based Ways to Improve ABM Now
TTGT_Owners_Manual_Modern_Demand_Gen_Res
White Paper/E-Book

Demand Generation

The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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White Paper/E-Book

Intent Data

Accelerating Strategic Account Revenue Using the Right Intent Data
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White Paper/E-Book

Sales

Beyond Activity Measures: Increase SDR Yields by Focusing on Quality
Tenbound-RevOps-Research-Report-Resource
White Paper/E-Book

ABM

How Does Your Sales Development Program Measure Up?
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White Paper/E-Book

ABM

Growing Sales Revenue Using HVOs for ABM Engagement
Driving-Short-Term-Quota-Ebook-Resource
White Paper/E-Book

ABM

Aligning Marketing to Sales to Drive Short-Term Quota Attainment
Brand-Studies-Infographic_Res
Infographic

Advertising

New Brand Study: How Digital Ads Positively Impact IT Buyer Decisions
Anatomy-of-a-Strong-Purchase-Intent-Signal_Infographic-Resource
Infographic

Intent Data

Anatomy of Real Purchase Intent Signals
The-Power-of-Episodic-Content-How-Webinar-Series-Create-Connections-and-Community-with-Buyer
White Paper/E-Book

Content

The Power of Episodic Content: How Webinar Series Create Connections and Community with Buyers
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Webinar

Intent Data

Find, Influence and Convert: What Developer Marketing Can Teach Us About Successful ABM
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Webinar

Intent Data

Intent Data: What Really Matters and Why?
We’re-Only-Human—3-Ways-to-Become-a-Better
Blog Post

Content

We’re Only Human: 4 Ways to Become a Better Copy Editor
Better_Channel_and_Alliance_Partnerships
Blog Post

Partner Marketing

A Foundation for Better Alliance and Channel Partnerships
Rules-of-Engagement-Res-Button
Webinar

Demand Generation

Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement
B2BMX2022_Res
Event

Intent Data

Audiences. Content. Data. Activation.
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Webinar

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
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White Paper/E-Book

Demand Generation

Secrets from 100,000 Demand Gen Campaigns
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Webinar

ABM

Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar
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Presentation

Intent Data

Overcome ROI Killers with Intent and Intelligent Automation
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Research/Analysis

Intent Data

Profiling ABM: Experiences, Challenges & Successes
Mapping-B2B-Content-eBook
White Paper/E-Book

Demand Generation

Mapping B2B Content to Each Stage of the Funnel
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Infographic

Intent Data

Warm Up Your Winners: Stoking Nurtures with Intent
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Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
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Webinar

ABM

Solving for Engagement: A Key to ABM Success
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