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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement

Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. When thoughtfully implemented as a series, webinars can effectively support strategic ABM objectives. So, how do you get there?

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White Paper/E-Book

Intent Data

How to Reach Digital Marketing Nirvana
subject lines
Blog Post

Content

Four Big Tips for Better Subject Lines
Surviving-Barely-Res
Infographic

Sales and Marketing Alignment

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
TTGT_ABM_Reality_Webinar_Resource_Icon-r3
Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
DemandGenReport-Webinar-Resource-r1
Webinar

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
Scaling-B2B-Demand-for-Authentic-Connections
White Paper/E-Book

Demand Generation

Scaling B2B Demand for Authentic Connections
DGR-State-of-Intent-Data-Resource
Research/Analysis

Intent Data

2021 State of Intent Data
Inside_the_Marketing_Toolbox_Webinar_Res
Webinar

Demand Generation

Virtual Event: Inside the Marketing Toolbox 2022
How_to_Crawl_Walk_and_Run_Webinar_Res
Webinar

Intent Data

Crawl, Walk, Run With Intent Data
measuring partner ROI
Blog Post

Partner Marketing

Expert Insights to Build and Measure Partner ROI More Effectively
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Webinar

Sales Enablement

Take Out the Trash: 4 Ways to Eliminate Wasted Time and Increase ISR Productivity with Better Data
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 8: How to Build Mutually Beneficial Partnerships and Partner Programs
Forrester-Research-Briefs-2022-Planning_Resource
Research/Analysis

Demand Generation

5 Ways to Accelerate Your Marketing Momentum in 2022
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White Paper/E-Book

Intent Data

How to Crawl, Walk and Run with Intent Data
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Video

Intent Data

Activity Matters: A Real-Life Enterprise Tech Buyer’s Journey
beyond_words
Blog Post

Content

Beyond Words: Why “Design-Forward” for Content Creation?
ESG_Presentation-Recap_What-is-Great-Content_Resource-Tile-300×250-R2.jpg
White Paper/E-Book

Content

The Essential Qualities of Great B2B Content
strategicabm_8-Reasons-Why-ABM-Is-Not-Just-Good-B2B-Marketing
Knowledge Sharing

ABM

Strategic ABM: 8 Reasons Why ABM Is Not Just Good B2B Marketing
Content is King_Res
Infographic

Content

Content Is King: Own the Outcomes but Share the Responsibilities
SearchBusinessAnalytics_8-Big-Data-Use-Cases-for-Businesses-and-Industry-Examples
Knowledge Sharing

Sales

8 Big Data Use Cases for Businesses and Industry Examples
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Blog Post

Partner Marketing

Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards
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Webinar

Intent Data

B2B Intent Data that Works in Real Life
Herding-Cats-Webinar-Resource-Icon-Logos-Play
Webinar

Demand Generation

Leads vs. Buying Teams? Optimizing for More Quality Opportunities Going Forward
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Webinar

ABM

When ABM Met Conversational AI: Bringing Together Personalization and Scale
MarTechOrg_Using-personalization-to-create-marketing-moments
Knowledge Sharing

Integrated Marketing

MarTech: Using Personalization to Create Marketing Moments
SalesTechSeries_Creative-Ways-to-Drive-Better-B2B-Sales!
Knowledge Sharing

Sales

SalesTech Series: Creative Ways to Drive Better B2B Sales
MarketingInteractions_Stop-Asking-B2B-Buyers-to-Take-Leaps-of-Faith-with-Content
Knowledge Sharing

Content

Marketing Interactions: Stop Asking B2B Buyers to Take Leaps of Faith with Content
Brand_Advertising_Boosting_Brand_Awareness
Infographic

Advertising

Brand Advertising: Boosting Brand Awareness through Digital Advertising Techniques
MarketingCharts_Marketers-Are-Still-Reliant-on-3rd-Party-Cookies
Knowledge Sharing

Advertising

Marketing Charts: Marketers Are Still Reliant on Third-Party Cookies
MarketingWeek_The-rise-of-personalisation-and-the-individualised-buyer-journey
Knowledge Sharing

Content

Marketing Week: The Rise of Personalization and the Individualized Buyer Journey
SearchBusinessAnalytics_Future-of-analytics-will-close-gap-between-data-decisions
Knowledge Sharing

Market Intelligence

Future of Analytics Will Close Gap Between Data, Decisions
PMV blog image
Blog Post

Partner Marketing

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success
SDR_Effectiveness
Blog Post

Sales

Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back
DGR-Intent-Data_Ebook-Resource-Tile
White Paper/E-Book

ABM

Integrating ABM with Intent Data
HingeMarketing_Why-A-B2B-Account-Based-Marketing-Strategy-Must-Be-A-Priority
Knowledge Sharing

ABM

Hinge Marketing: Why A B2B ABM Strategy Must Be A Priority
Bigger-Faster-Better-Keynote_Webinar-Resource-Tile_v1
Webinar

Demand Generation

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 7: Measuring Alliance ROI
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Webinar

Advertising

Third-Party Cookies Will Be Gone Before You Know It. Are You Ready?
Marketing Insider Group_Why Your Marketing Needs to be Data-Driven
Knowledge Sharing

Integrated Marketing

Marketing Insider Group: Why Your Marketing Needs to be Data-Driven
Vaimo_Reimagining the B2B Buying Experience
Knowledge Sharing

Sales

Vaimo: Reimagining the B2B Buying Experience
WhatIs_The death of third-party cookies- What marketers need to know
Knowledge Sharing

Advertising

The Death of Third-Party Cookies: What Marketers Need To Know
VendorNeutral_5 Tips for Successful Cold Calling Today
Knowledge Sharing

Sales

Vendor Neutral: 5 Tips for Successful Cold Calling Today
Theory-Functionalism-Secrets-Res
Webinar

Demand Generation

Theory, Functionalism & the Secrets Behind 100,000 Demand Generation Campaigns
SearchBusinessAnalytics_6 essential big data best practices for businesses
Knowledge Sharing

Market Intelligence

6 Essential Big Data Best Practices for Businesses
conversica-webinar-resource-preview2
Webinar

Demand Generation

Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
Salesforce_How Personalized Data Helps CMOs Drive Marketing Performance
Knowledge Sharing

Sales and Marketing Alignment

Salesforce: How Personalized Data Helps CMOs Drive Marketing Performance
Growth_in_a_Shapeshifting_Cybersecurity_Market_Res
Presentation

Market Intelligence

Adapting to and Thriving in a Shapeshifting Cybersecurity Market
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Webinar

Market Intelligence

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending
Skipio_How B2B sales teams nurture prospects to minimize ghosting
Knowledge Sharing

Sales and Marketing Alignment

Skipio: How B2B Sales Teams Nurture Prospects To Minimize Ghosting
SearchCustomerExperience_7 benefits of a personalized marketing content strategy
Knowledge Sharing

Sales and Marketing Alignment

7 Benefits of a Personalized Marketing Content Strategy
MarTech Series_Does-Your-Content-Marketing-Strategy-Need-to-be-More-Data-Driven_
Knowledge Sharing

Sales and Marketing Alignment

MarTech Series: Does Your Content Marketing Strategy Need to be More Data-Driven?
The Drum_The-customer-experience-bar-has-risen-so-too-must-your-digital-experience
Knowledge Sharing

Sales and Marketing Alignment

The Drum: The Customer Experience Bar Has Risen, So Too Must Your Digital Experience
Forrester_Your-Buyer-Is-A-Group-Not-A-Person.-What-Are-You-Doing-About-It.png
Knowledge Sharing

Sales and Marketing Alignment

Forrester: Your Buyer Is A Group, Not A Person. What Are You Doing About It?
MarTech Series_Why-do-you-Need-Better-Buyer-Intent-Data-to-Drive-your-Marketing-Strategies
Knowledge Sharing

Intent Data

MarTech Series: Why Do You Need Better Buyer Intent Data To Drive Your Marketing Strategies?
4-Ways-to-Help-Your-SDRs-Using-Intent-Data-Infographic-Resource
Infographic

Sales

4 Ways to Help Your SDRs Using Intent Data
What-You-Can’t-See-Will-Hurt-You–Leveraging-Digital-Insights-To-Drive-Sales-Resource
Knowledge Sharing

Intent Data

Forrester: What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales
Force-Management_How-to-Get-Higher-in-Your-Prospects-Organization.jpg
Knowledge Sharing

Sales

Force Management: How to Get Higher in Your Prospect’s Organization
partner ,marketing program
Blog Post

Partner Marketing

6 Practical Partner Marketing Tips from the Enterprise Strategy Group
B2B-Marketers-Must-Take-Personalization-Further-Than-Their-B2C-Peer-Resource
Knowledge Sharing

Sales and Marketing Alignment

Ad Exchanger: B2B Marketers Must Take Personalization Further Than Their B2C Peers
buyer expectations
Blog Post

Sales

Want to Close More Deals? Don’t Just Deliver What Buyers Need, Deliver What They Expect – Here’s How.
Contact Sales
Contact Sales
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