October 23, 2023
Annie Coyne Marketing Associate Copywriter
In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more. In email marketing, subject lines are the first part […]
August 7, 2023
Jimmy Lee Director of Channel Marketing in EMEA
Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic […]
July 11, 2023
John Steinert CMO
Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […]
June 2, 2023
John Steinert CMO
Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]
May 23, 2023
Alicia Borchardt Marketing Programs Manager
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]
May 5, 2023
Fiona O'Connor Senior Content Marketing Manager
As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]
April 28, 2023
Fiona O'Connor Senior Content Marketing Manager
Data shows that B2B buying decisions are made by collaborative groups – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […]
April 21, 2023
Eric Pan Head of Global Partner + Alliance Marketing, Oracle
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
March 1, 2023
Joseph George VP, Global Alliances, Industry & Product Marketing, HPE
Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.
