Shalen Lowell

Senior Content Marketing Manager

high-quality content
Factors to Consider when Selecting Lead Gen Campaign Content

Shalen Lowell Senior Content Marketing Manager

According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a […]

lead gen content
How to Align Lead Gen Content and Messaging to Target Personas

Shalen Lowell Senior Content Marketing Manager

Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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