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Field service management software vendors to know in 2024

The world of hybrid work turned nice-to-have field service features -- like remote project management and automation -- into vital capabilities. Learn which features vendors offer.

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Top 5 benefits of marketing automation

If an organization wants to help its marketers, it must invest in marketing automation. This software offers benefits such as better lead conversion and data collection.

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AWS Amazon Connect adds generative AI for the contact center

The tech giant unveils generative AI capabilities, reminding CX competitors that it has a long history with conversational AI and can offer many intelligent customer service tools.

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SAP's Mirakl integration improves B2B e-commerce experience

Mirakl's platform lets B2B e-commerce companies create an online shopping experience that is more like B2C -- easier to configure, with a simpler interface for the end user.

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Customer Experience Basics

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    Top 5 benefits of marketing automation

    If an organization wants to help its marketers, it must invest in marketing automation. This software offers benefits such as better lead conversion and data collection.

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    customer profiling

    Customer profiling is the detailed and systematic process of constructing a clear portrait of a company's ideal customer by gathering and analyzing information about their demographic, psychographic and behavioral attributes.

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    customer insight (consumer insight)

    Customer insight, also known as consumer insight, is the understanding and interpretation of customer data, behaviors and feedback into conclusions that can be used to improve product development and customer support.

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