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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement

Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. When thoughtfully implemented as a series, webinars can effectively support strategic ABM objectives. So, how do you get there?

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Product Sheet

Demand Generation

Priority Engine™ + Lead Generation
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Product Sheet

Intent Data

Priority Engine is the Fastest Path to the Deal
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Infographic

Market Intelligence

Navigating IT Budgets Amid Market Uncertainty
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White Paper/E-Book

Content

Build a Better Webinar: Creating a Promotion Plan
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Video

APAC

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC
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Product Sheet

Intent Data

Turn Your Website Visitors Into Opportunities with Inbound Converter
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Product Sheet

Intent Data

Priority Engine + Confirmed Projects: Direct Access to In-Market Accounts
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition
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Video

Intent Data

Beyond SEM: A More Direct Path to Buyers
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White Paper/E-Book

Content

Webinar Series for ABM: An 8-Step Planning Framework
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White Paper/E-Book

Demand Generation

Cultivate a PMM Capability that Helps Optimize Your Entire GTM
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White Paper/E-Book

Sales

Last-Mile Personalization: Using Intent Insights for SDR Outreach
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Product Sheet

Intent Data

Supercharge and Streamline Revenue Operations with Priority Engine Data
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Case Study

Intent Data

How Magna5 Accelerates Sales with TechTarget’s Confirmed Projects to Increase Deal Size by 20%
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White Paper/E-Book

Market Intelligence

Aligning to European IT Priorities to Drive Buyer Engagement
Context and Quality
Blog Post

Intent Data

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost
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White Paper/E-Book

Intent Data

Cracking the Buyer’s Journey with Intent Data
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 14: The Intersection of Product, Field and Partner Marketing
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Webinar

Intent Data

Real Impact from Intent Data in 2023
ABM outcomes
Blog Post

ABM

3 Ways to Use Intent Data to Improve ABM Outcomes
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Webinars/Events

EMEA

Virtual Summit: Fuel Your Pipeline with Data-Driven Strategies
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Event

Intent Data

Come See Us at Forrester’s B2B Summit
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White Paper/E-Book

Market Intelligence

Highlights from Our North American 2023 IT Priorities Study
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Webinars/Events

ABM

Focus Summit: ABM Power Tactics
partner marketing plan
Blog Post

Partner Marketing

3 Critical Elements of a Successful Partner Marketing Plan
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Webinar

Demand Generation

The MQL is Dead: Why and How to Focus on Buying Groups
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Video

Intent Data

Video: Close Deals Faster with Priority Engine Email Alerts
Multi-threading
Blog Post

Sales

Multi-Threading: Successfully Bring Buying Teams Together
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White Paper/E-Book

Content

Build a Better Webinar: Recruiting & Prepping Speakers
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White Paper/E-Book

ABM

Building an ABM Program That Actually Works
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White Paper/E-Book

Content

Walk a Mile in Your Buyers’ Shoes: How to Use Empathy to Create More Valuable Content
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers
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Video

Intent Data

Video: How Intent Data Uncovers Real Opportunities
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Blog Post

Partner Marketing

The Art & Science of Building Messaging
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Webinar

Channel

Strategies to Support Channel Marketing Programs in EMEA
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem
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Infographic

EMEA

Employing Your Content as a Digital Sales Rep
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Webinar

Sales and Marketing Alignment

High Impact Sales and Marketing Collaboration
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Case Study

Case Studies

How Cato Networks Generated 100 New Opportunities and Expanded Their Business Using Priority Engine
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White Paper/E-Book

Content

Build a Better Webinar: Planning Content
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Video

Intent Data

Priority Engine with Confirmed Projects: Your Fastest Path to More Deals
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Infographic

Market Intelligence

Effective Content Distribution in a Competitive Digital World
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Infographic

Intent Data

Activity Matters: Better Response = Recency + Relevance
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Webinar

Content

Marketing Fails and Fixes: Content for Lead Generation
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Infographic

Market Intelligence

The Modern IT Buyer’s Research Journey
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Webinar

Content

Maximizing Marketing ROI with Derivative Content
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Webinar

Market Intelligence

The Impact of Sustainability on IT Buying Decisions
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White Paper/E-Book

Content

Tailoring Your Content Plan to Meet Buyers’ Needs
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Video

Partner Marketing

How Partner Marketing Executives Explore Strategic Partnerships
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Blog Post

Partner Marketing

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances
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Blog Post

Partner Marketing

The Golden Rules of Partner Marketing
Intent 3.0
Blog Post

Intent Data

Intent 3.0: Using Intent Data for GTM Strategy
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Infographic

Content

Using Data to Create Effective B2B Content
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White Paper/E-Book

EMEA

Understanding IT Buyers’ Behaviors
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Webinar

Market Intelligence

Tech Investors and Operators: Companyon Ventures
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White Paper/E-Book

Content

Rev Up Your Webinar Lead Engine
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Webinar

Content

Fuel Your GTM with Credible, Data-Driven Content
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Webinar

Partner Marketing

Partner Marketing Visionaries™ Summit
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Webinar

Intent Data

Intent Monitoring for Strategic Purposes
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Webinar

Market Intelligence

European IT Priorities: What’s in Store for 2023?
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