Insight into how innovative marketing and sales teams are accelerating success with better data.
August 24, 2021
Sarah Geissler Sr. Product Marketing Manager
Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]
March 19, 2021
Sarah Geissler Sr. Product Marketing Manager
Challenge: DataStax was looking for a way to generate more qualified demand while also enabling their sales team in their outreach efforts. Solution: DataStax leverages Priority Engine for it’s active, […]
January 26, 2021
Sarah Geissler Sr. Product Marketing Manager
Challenge: Rezilion was having a difficult time breaking through to their target persona due to the demanding nature of their work. This was impacting their ability to successfully convert MQLs […]
January 15, 2021
Sarah Geissler Sr. Product Marketing Manager
Challenge: QTS Data Centers needed to break into more Fortune 1000 and strategic accounts and better identify real decision-makers for their sales and marketing teams to go after. Solution: QTS […]
December 16, 2020
Sarah Geissler Sr. Product Marketing Manager
Challenge: Genesys was using a lot of first party data to fuel its ABM campaigns and programs, but had limited ability to expand the success and scope of their efforts […]
August 21, 2020
Sarah Geissler Sr. Product Marketing Manager
An interview with successful technology marketing innovator, Courtney Brown, Marketing Manager at EDB EDB, the Enterprise Postgres company, delivers an open source-based data management platform, optimized for greater scalability, security, […]
July 11, 2020
Sarah Geissler Sr. Product Marketing Manager
An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]
June 25, 2020
Sarah Geissler Sr. Product Marketing Manager
An interview with successful technology sales innovator, Bryan Frankel, Sales Director at LANSA LANSA is the original low-code, rapid application development platform for building enterprise-grade mobile, web and desktop apps. […]
May 22, 2020
Sarah Geissler Sr. Product Marketing Manager
An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure […]
February 14, 2020
Sarah Geissler Sr. Product Marketing Manager
An interview with successful technology marketing innovator, Chris Massey, Director of Marketing at Involta Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services […]
